Were all just trying to get back to, Im giving you $20 as directly as I can. So if the CD era was, Im buying the music for $20, and then concert tickets are cheap because they promote the CDs, then that made sense. There was like a 10-year dark era where the industry was searching for the next thing. That is not at all how it works. Taylor Swift is a beloved performer and getting tickets to her concerts can be a real headache sometimes. Even though theres more music than ever, there is so much historical music that is not available. He is a master of the platforms, and he makes compelling and well-produced content. On Instagram Friday, she posted news of the lawsuit filing with the caption: Look What You Made Me Do. In a message to The Post, Barfuss explained her participation in the suit. Once again, probably best not to get your hopes up. I was talking about this with my friend Charlie Harding, the co-host of Switched on Pop, and he said that he thinks the upcoming Taylor Swift The Eras Tour is itself the end of an era in music that the age of cheap streaming services is coming to an inevitable conclusion and that something has to change in order for the industry to sustain itself in the future. He and his Consumer Protection team will use every available tool to ensure that no consumer protection laws were violated," his office tweeted Wednesday. ", "I'm not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could," she said. I dont know if we prepped you for that. She was like, Im out of here. Yeah. "We will sometime soonish. There are still major disputes between artists and their labels, and there are still lots of people saying, Hey, this ride is coming to an end, especially around the move to internet distribution of music.. I wasnt going to buy the nine-song record because CDs at my local Best Buy were very expensive. "Even when a high demand onsale goes flawlessly from a tech perspective, many fans are left empty handed. The demand "could have filled 900 stadiums," he said. Each of you listening is not going to give them that nice $5. . Everyone is mad at Ticketmaster, and like, Dua Lipa needs to go home. You need to be posting many times a day, and you need to be figuring out how to create whole moments every single week in order to maintain attention when theres so much other material that people could be focused on. A desperate Taylor Swift fan who forked out over $5.5k to secure tickets to see her idol on tour has admitted to feeling that she no longer wants to go and 'regrets' the purchase Santigold, Shawn Mendes, Animal Collective, theyre all complaining like, This is too much. A fan who had been sent a verified code was told the Ticketmaster account wasn't linked to the Verified Fan sale. You see why theres interest there. I dont think so. With music, the expectation is that it is effectively free. Well, it was similar yet different in many ways. Walk us through why Taylor wants to re-record her songs, and how this connects to the big catalog sales were seeing from artists like Neil Young, and there was a report about Dr Dre over the weekend. EMI was eventually bought by Universal, so there was a lot of consolidation on the label side. I was a collector. Some potential ticket buyers were locked out of the sale when their Verified Fan codes failed to work, while others were initially able to secure tickets, only to lose them and get kicked out of the process once they tried to check out. Its too hard and theres no guarantee of return. That seems like that conversion funnel works for the artists it works for, but then for everyone else its too expensive to even make the thing that is worth asking for the money for. On Thursday, Ticketmaster canceled its general sale of the tour tickets that was supposed to debut on Friday after hours of complaints about pre-sale site complications and glitches. There are still lots of experiments out there, but it seems like it might have been a little blip in the pan when everyone was bored at their house during the worst parts of lockdown. That would be nice and simple, but no, that is not at all how it works. Your Spotify or Apple Music monthly fee is cheaper than Netflix, HBO Max, or whatever else, and you get more. The singer commented on the issue on her Instagram story on Friday, saying that Ticketmaster had assured her team "multiple times" they "could handle this kind of demand. The marketplace of music is strange, in that the consumers are pretty happy, the distributors are doing great, and the suppliers are extremely unhappy in general. Its hard to think of another artist at this point that actually monetizes music itself as the primary and richest revenue stream. Its just like, Youre going to have to deal with it.. If and when virtual reality becomes a compelling, mainstream product for many, many people, music will certainly be at the centerpiece . You can get your one robot nursery rhyme to go viral on TikTok, but then you dont have any other moves. Its a part of their portfolio to help them sell phones, or to help them sell everything in cardboard boxes or whatever it might be. I want to talk about the arrival of streaming to music from about 2012 to 2017, and how Taylor Swift consistently pushed back against that business model. Get browser notifications for breaking news, live events, and exclusive reporting. In terms of it being a threat, though, I think its more a new pathway to potentially create stars. Thats amazing. It was hard to get national or global distribution without a label. Then inside of that, you might make some ancillary deals to re-record or whatever. The outlet reported that Ticketmaster will use Ticketstoday a ticketing platform first made in the early '00s for the Dave Matthews Band's fan club to sell the tickets, with the hope that the platform will help them avoid crashes or long wait times. Right? Spotify then launched in the United States in 2011. Its all out there. "It obviously wasn't meant to be if we didn't get tickets but we're upset. Honestly, the only one that I would put money on right now is Lil Nas X. Oftentimes you can buy greatest hits records, and its not actually the greatest hits, its re-recordings of the greatest hits. All those folks who had secured really great deals and contracts, and who were making lots of money, were very upset by the piracy that started to take place around 2000. But instead and this is us coming to the next era all of that revenue went to zero. What you do is you say, Hey, were going to give you a little bit of an advance. Were looking at Taylor Swift and using her career to chart us through this era. We have to see how big your TikTok is before we ever sign the deal.. <p>Taylor Swift | Era's Tour | 1st Floor Ticket | With It's Been A Long Time Coming VIP Package| Los Angeles 8/8. When I say streaming is on the rocks, what Im getting at is that its still not as valuable to anyone as it should be. The statement wrapped up by saying Ticketmaster is working on improving its technology for future sales, before offering some perspective on the scope of the demand for Era tickets. On November 15, 2022, the first day of pre-sale of tickets to verified fans for the US leg of the Eras Tour (2023) by American singer-songwriter Taylor Swift, Ticketmaster's official website crashed following "historically unprecedented demand with millions showing up", halting the pre-sale. They keep trying to get somewhere else. Thanks for contacting us. Tuesdays top tech news: An Apple (a) day, Watch Apples 19-minute M2 MacBook Pro and Mini intro video, The Mac Pro is now Apples last machine with an Intel chip, Apples M1 iPad Air is back down to its lowest price, Apple announces MacBook Pros with M2 Pro and M2 Max chips. A few hours after the sale's planned start time, Ticketmaster tweeted that the issues were due to "historically unprecedented demand" and announced it was pushing back the start times for some West Coast venues. TAYLOR Swift is set to release more tickets for her The Eras Tour after thousands of fans missed out on Ticketmaster. All Rights Reserved, By submitting your email, you agree to our. Originally, Swifties were able to sign up for Ticketmaster's Verified Fan programuntil November 9, which allowed them to rank their preferred show dates. Spotify has to make it on its own. Lisa Marie Presley's net worth: Losses, lawsuits and Graceland, Marie Osmond says her kids won't get an inheritance, Former "American Idol" contestant C.J. Shawn Mendes was a Vine star. "If Chick Fil A was in charge of the Ticketmaster queue I would've had Taylor Swift tickets within MINUTES just saying," a Twitter user wrote. From the listeners and the artists point of view, its like, What? You get the entire catalog of recorded music, in a way that Netflix doesnt have everything or HBO doesnt have everything. Spotify and others pay billions of dollars to rights-holders, and she is making sure that shes a rights-holder. "Daily reminder that Ticketmaster is a monopoly, its [sic] merger with LiveNation should never have been approved, and they need to be reigned [sic] in. Just to put a cap on this episode, what are the markers you see of positive change? When you are a young artist trying to come up, and youre like, I need to build an audience on TikTok so I can go to a label and have some leverage to get back from the label what I want, how big of an audience do you need? They just get put out for digital distribution. I feel like I always force you into this every time youre on our show. At some point, she should go see her family. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)that's a stadium show every single night for the next 2.5 years. YouTube is going to be fine because Google exists. I mean, its like the bigger internet story, in that you can find more interesting, beautiful, and special little things. We want to look at how many Instagram or Twitter followers you have. Its not clear who listens to it and how, it devalues fans, there were all kinds of ways that people were very unhappy with how they got paid out. Especially smaller artists that cant front the money for a huge spectacular stage show. High demand for Taylor Swift concert tickets led Ticketmaster to delay the West Coast pre-sale. Music is an art creation business, a content creation business. It was an interesting era to launch a music career, because it really was towards the death of the CD era. We know that we own over 70 percent of all the listening that happens on Spotify. From the labels perspective, they can predict what kind of money theyre going to hopefully bring in each quarter. Harris dead at 31. However, Maffei defended the Live Nation and Ticketmaster merger. Please keep in mind: Capital [] The services are built on music, like audio trends, dances, and memes. You said at the beginning here that streaming feels like its on the rocks. At the request of Swift's team, the ticket seller said on Monday that . Sign up for free Patch newsletters and alerts. Taylor Swift released her first album in 2006. She was like, Im not doing that. I mean, depending on what happens in the stock market in the coming year, I think its very possible that they become an acquisition target for a tech company that needs a streamer. Which is NFTs. Taylor Swift Makes Surprise AMAs Appearance in Golden Jumpsuit and Shouts Out Blake Lively! . On the day the canceled general ticket sale was supposed to occur, Ticketmaster issued an apology to Swift fans along with a lengthy explanation about what went wrong during the presale. Hes another nuclear, bright talent. Here we go! You can make an entire business of curation in that way. Taylor Swift is speaking out amid the controversy surrounding Ticketmaster's handling of her upcoming "Eras" tour. Everybody gets it. SeatGeek handled primary ticketing for a few stadiums. So moving outside of the $1 million NFT to the $20 NFT, maybe there is an opportunity for more collectible items in this sense. There is so much that is similar, especially the labels that have sustained, but how we interact with music and who distributes that music has radically changed. One is the sound recording, called the master, which Taylor wants to own. Look, I recognize that it is beautifully made music. Update 11/16/22 Taylor Swift Eras Tour Capital One Cardholder Presale Wednesday, November 16 | 2 p.m. local venue time To best access the Taylor Swift Eras Tour Capital One Cardholder Presale ticket queues, fans should log into their Ticketmaster account and click on the link for your preferred dates below. If the songs are just marketing for tour tickets, then you should put the songs everywhere you can all the time. Taylor Swift Finally Addressed the Ticketmaster Debacle. Its part of the great scheme. She said, No, Im not going to put it up on Spotify., Thats a sea change moment for the industry, because until that second, streaming was this other thing that was happening. Earlier that morning, Liberty Media CEO Greg Maffei (Liberty owns part of Live Nation, of which Ticketmaster is a subsidiary), had blamed the situation on the "massive demand" for Swift tickets during an interview with CNBC. I just need guitar solos. Taylor Swift's 10th studio album, "Midnights," was released on Oct. 21. Ticketmaster cancels general public sale of Taylor Swift tour tickets. Ringtones was one of them.. Shes not going to buy it, so shes just recreating it, and that is an age-old thing that so many different artists have done. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.". Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. It wasnt at its lowest, but it was dropping quickly. It's been a long time coming .". Part of doing so would require getting permission from all of the labels to be able to play all songs, all the time, all the way through on demand, and whenever you want. We were five years into the iTunes era at that point. Does streaming keep on working? Maybe you buy a movie on iTunes for $20 or $30. If you are doing well later in your career, you might say to the label, Hey, before I renegotiate a deal with you, I would like to own my masters not only of my current catalog, but also my back catalog, because all my fans still listen to all of that music. Many artists will do this, renegotiate their deals, get better rights, and so on. Ill bring this back to Taylor Swift, because she did live through these eras. She points it at her own music and she points it obviously at this tour, which has enough demand to bring down Ticketmaster and to set off a series of antitrust investigations into whether Ticketmaster is a monopoly, which is incredible. 2022 CBS Interactive Inc. All Rights Reserved. These companies have been replaced by technology distributors Spotify and all of our favorite tech overlords, like Apple, Google, and Amazon. "I Waited 5+ Hours In The Ticketmaster Queue": Teen Is Accused Of Ruining Wedding After She Refused To Give Her Ticket To Taylor Swift's Concert To The Bride . That just seems very untenable to me. If you want to listen to the most popular songs from the 30s and 40s something that I have to do in my job oftentimes the only place to find them is from vinyl collectors who are on YouTube, to your point, and have uploaded themselves playing the vinyl. Yes, CDs basically tanked because everybody realized, I want to listen to all the music, and I dont really want to pay for it. CDs were expensive. What we can sell them is convenience, as opposed to the chaos of piracy. And the U.S. Senate subcommittee that handles antitrust and consumer rights matters revealed it plans to hold a hearing to discuss concerns about Ticketmaster in the wake of the Eras errors. I want to sell my TS Eras tickets here on stubhub. Say you only listen to Guns N Roses for an hour that month, but everybody else listens to Taylor for like 24 / 7, the entire time. Well, the most important thing was Spotify getting the buy-in from the entire industry. Thats Decoder everybody. Taylor Swift announced the Eras Tour earlier this month her first since her "Reputation" album tour in 2018 and fans are eager to get their hands on tickets. What do you think of it? The iPod is out, but Apple is still saying, Rip. In 2020, you could have one breakout song that had hundreds of millions of streams on it on TikTok. ", The singer added that she was investigating why the situation unfolded the way it did and how it could be improved in the future. everything else your concert tickets, your merch, your NFTs, whatever it is. This is why tech companies want to own this asset, even if they cant really monetize it that successfully. Search. Following widespread issues with the sale of tickets to her upcoming Eras Tour, the singer wrote that she hopes "to provide more opportunities for us to all get together and sing these songs." On. But I dont know if the music industry understood that it was gambling away its future in that way. Just by Googling the name of the song, you can probably find a way to listen to it. So Spotify arrived internationally in 2006, famously as a response to piracy, especially in European countries, where piracy completely destroyed the industry. While appearing on The Graham Norton Show, the "Bejeweled" singer first teased an upcoming tour tied to the release of her latest album. Well, this is the thing. Break them up," she tweeted. While it's impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that's what we're focused on," it concluded. The queue for those tickets, initially reserved for both Taylor . Presale codes were then sent out to 1.5 million potential ticket buyers, while the remaining 2 million people were put on a waitlist. Then when they ran out of countries, their growth stopped. Were talking about crypto. The question is, do we keep listening in this way? People are always going to be upset about their contracts in music. Now its listens over time. The company later said that over 3.5 million users pre-registered for the sale, making it the largest registration in Ticketmaster history. The supply of music was growing, and the overall proportion of revenues per artist per song had been declining. I mean, you cant take that away. The economics of this dont make sense for us. In the 2010s, with each record release, there seemed to be a major dispute with the streamers., Well in the 2010s, with each record release, there seemed to be a major dispute with the streamers. Streaming is currently very much still a part of that. The saga started back when Swift first announced she was going on tour following the release of her 10th studio album, Midnights. TikTok is profound, and it has very meaningfully shifted what is happening in music. And its getting harder because all of these things are marketing funnels for other places. We kind of know what they are. We definitely live in an era where the actual product is so devalued that all the people that make it are in a state of precarity. They got everything for free. The expectation from the fans now is that youre going to mount a spectacle. Okay, theyre working to sell my product because they have a financial stake in the product too.. They are able to get out of there and cash out on the venture capital model. Are there going to be another 20? I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do," she wrote. The thing that we are looking for is which breakout viral successes from TikTok will turn into a multi-decade career like Taylor Swifts. Those verified fans were informed by email Monday that they would be individually invited to put dibs on a purchase request by Dec. 23, with a two-ticket limit. They dont know how much listening is going to happen during that time, and they dont know exactly how much revenue theres going to be in any given time period either. You could walk into the store and see that your thing was the most billboarded. And maybe more importantly, to try and figure out if the music industry can sustain and support artists who are not Taylor Swift because streaming all by itself definitely cannot. Swift said there was "a multitude of reasons" why people had "such a hard time trying to get tickets" and is trying to figure out how to "improve" the disastrous rollout moving forward. She is trying to reclaim the rights to all of her master recordings, which were sold without her permission by her former label. Barfuss said she also tried the following day for the Capital One presale event, only to have my card declined because SeatGeek had charged over 40 transactions totaling $14,286.70 the day before. All 2 million tickets for the Verified Fan onsale were sold to Verified Fans. You were talking about how if you go viral on TikTok, then all of your fans will go listen to you on Spotify, then they might go buy a T-shirt, then they might end up buying a tour ticket. She wanted to get better terms, and she was able to use her clout to bring a lot of attention to areas where other artists were also unhappy about some of these streaming arrangements. Willing to separate in pairs of 2 for $1350 each pair! >Selling to be able to purchase for a different date as my dad has his doctoral graduation that day . If I had to pick one, I would pick him. All fans receiving this opportunity were notified via email on Monday, December 12. Its this massive spectacle, the Future Nostalgia Tour looks amazing, but shes like permanently on tour. Amazon Music is going to be fine because Amazon is fine. When fans eagerly showed up to try and purchase tickets on Nov. 15, however, they were met with a litany of issues on the Ticketmaster website. Greg Maffei, CEO of Liberty Media, opened up about the ticket fiasco during an appearance on CNBC's "Squawk on the Steet." I mean, they would all say they are. You can find out more and change our default settings with Cookies Settings. There was maybe a simplicity, a clarity, to how the business worked. Taylor Swift fans are ushering in a new era for Ticketmaster. Do Guns N Roses get $0? Tickets for the Era tour were first available to purchase on Nov. 15 at 10 a.m. local venue time for the lucky 1.5 million fans who received Verified Fan codes. Look, man, I came up in an era where a guitar solo in a small, smokey room with 300 people is perfect. The big difference is that the whole industry was a physical goods business; as you said, people were buying CDs in stores. Lets talk about the last $20 that the industry thinks it might be asking for. Ticketmaster canceled last months general public sale of Swift tour tickets after seeing historically unprecedented demand at its presale events. If so, I think this is where all the hedge funds buying up these music catalogs will have been overwhelmingly right, and they will shove it in our faces and say, Look, this stuff was worth a hundred times more than what you thought it was, because when youre in these virtual worlds, all you want to do is have some great background music going on. Unless that all just gets written by AIs, then maybe not. The Post reached out to Ticketmaster for comment on the lawsuit. Sometimes the music disappears. How did Spotify do at that moment? Charlie, this was great. According to a Ticketmaster release, fans who received the email will receive a separate invitation where they can submit a purchase request to Ticketmaster by Dec. 23. Look, I see the NFT as a thing the music industry saw it could sell. It's going to happen," Swift said when asked by the host, adding, "We will do it and it will be great.". The share of listening minutes is divided by national pools. Yeah, major sigh. It grew to be the whole market. Thank you for wanting to be there. (Gareth Cattermole/TAS18/Getty Images for TAS / Getty Images). There are many versions of this story. I want to start all the way back then, with Taylor Swift in the CD era. Is she following the standard playbook or is she evolving? "I never could have imagined how insane this whole process has been," one of Swift's fans, Amber Garis, told CBS Mornings. You have no idea how much that means.". Well, I think that tour is actually finally over, but she was effectively permanently on tour, and it was generating tons of media for her on social. Its both, because she is putting out vinyl. 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