This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Read official press releases and announcements. Press coverage Mediaocean handles over $150 billion of advertising spending a year. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Bill Wise - IMDb. { Europe, Menlo Park, China), Where the person is located (e.g. forms: { The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Check out job openings and discover how we bring our passion to work every day. JOHN NARDONE: Advertisers need to have a party that they can trust. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Vista made its investment in Mediaocean in 2015. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. There will no longer be a single currency in our marketplace. {{ userNotificationState.getAlertCount('bell') }}. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. All Rights Reserved. ); The BeetCast is sponsored by Tru Optik, a Transunion company. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Mediaocean is an advertising services and software company, headquartered in New York City. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? forms: { So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. See Bill Wise's compensation, career history, education, & memberships. NARDONE: We both also embrace the ecosystem broadly. } Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Same platform but with new and improved features. He is the proud father of a senior at Oberlin and one at Booker T HS . Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? But measurement has many other roles in helping media buyers and sellers to understand the marketplace. callback: cb BILL WISE: We've been partners for many, many years. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Microsofts Nadella Says Tech Needs Efficiency as Job Cuts Loom, Solomon Says Goldman Pushed Too Quickly Into Consumer Banking, US Retail Sales Slide by Most in a Year in Broad-Based Decline, US Mortgage Rates Retreat to 6.23%, Lowest in Four Months, US Has Overspent Because of Its Fractured Politics, Rajan Says, Just Eat Jumps as Profit Outlook Offsets Drop in Orders, The 2023 Aston Martin DBX 707 Is a Game-Changing SUV, Amazon Kicks Off Round of Job Cuts Affecting 18,000 People, SpaceX Prepares for a Breakout Year With Elon Musk Focused on Twitter, Chipmaker Black Sesame Considers $200 Million Hong Kong IPO, European Executives Eye Bidens Green Plan With Envy in Davos, Xi Says Chinas Covid Fight in New Stage, Faces Tough Tasks, Job Markets 2.6 Million Missing People Unnerves Star Harvard Economist, Bonuses Will Absolutely Fall, Says JPMorgans Co-Head of Investment Banking, AndreaAgnelli Exits Stellantis, Exor Boards After Juventus Probe, Eating Less Beats Intermittent Fasting for Weight Loss, Study Says. Measurement and attribution are necessary parts of this growth. Copyright Simplicity Marketing 2007-2022. He also serves as Managing Director at Click Ventures. As one blogger sums up scathingly: . www.vbprofiles.com is now www.topionetworks.com. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Flashtalking is the leader in dynamic creative optimization. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. Flashtalking has API integrations into direct competitors. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. We spoke with Mediaocean CEO Bill Wise about the new investors. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . It was just meant for these companies to be together. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Lots covered here. WISE: No, theres too much synergy for it to remain independent. We were unable to estimate an accurate net revenue figure. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. [7], In 2020, the company employed 1200 people. WISE: No, we're both neutral and independent. With the new ownership, the path ahead means aggressive via organic growth acquisitions. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. He holds a B.S. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Great conversation. But the new privacy environment makes sharing audience data understandably limited. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. (function() { Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. listeners: [], Its gonna be a year of reckoning for sure. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. We want to make sure you get the most out of our platform. The big tech companies have become so powerful. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Copyright 2023 Beet Media, LLC. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. We look forward to further enabling your success in the days, months, and years to come. With Find contact details for 700 million professionals. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Sign up for a free account. Bill Wise is the founding CEO of Mediaocean. Were going to integrate our products and go to market. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Bill is on the board of directors of AddThis and the Ad Council. } Up to 5 We have objectivity in terms of not being owned by any media companies. How Is That a Good Thing? This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. No credit card required. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Beet.TV is published by Beet Media, LLC. Vista made its investment in Mediaocean in 2015. callback: cb Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. 4 Mediaocean reviews. He is on the board of directors of the Ad Council and the Centre for Social Innovation. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. A free inside look at company reviews and salaries posted anonymously by employees. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. www.imdb.com name. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. . A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. million verified professionals across 35 million companies. Were moving very aggressively to extend that creative capability. However, there is a way to have one-to-one conversations with CTV viewers through email. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. event : evt, Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. There will no longer be a single currency in our marketplace. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. No credit card required. Bill Wise, CEO, Mediaocean. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. . Diversity of thought and experience makes us stronger. He comes to Mediaocean from his role as This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. We are the global system of record for the advertising industry,. 120 Broadway, New York City, New York 10271, US, View Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. WISE: We're going to have a lot of options. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. We spoke with Mediaocean CEO Bill Wise about the new investors. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices.
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